- Project:
- Grafe - Brand Facelift
- Date:
- Summer 2025
- Tools:
- Adobe Illustrator, Higgsfield AI
- Description:
- Grafe has been creating visibility since 1931. Based in Birsfelden, the company combines signage, lettering and advertising technology with precise craftsmanship. The redesign translates this heritage into a contemporary identity. Rather than replacing the familiar character of the brand, the concept refines it: simplifying the visual language and creating a system that performs confidently across all applications.